Suvi Sjöblom

 

Hi, I'm Suvi,

entrepreneur, journalist, photographer,— yoga, singing bowl, Reiki, and relaxation instructor — and holistic wellness expert.

I am the founder of SuVia Company and its online media platform SuVia STORIES, where I also serve as editor-in-chief and content producer. I am also a single mother to a 17-year-old son, having been widowed in 2010.

I have been an entrepreneur in the beauty and wellness industry, a makeup artist, and a fashion stylist for over 15 years. Briefly, I have also worked in the music and entertainment industries, as well as in event production. I have over 20 years of experience in media, PR and communications.

I was born in Helsinki (capital of Finland), but I’ve packed my suitcase many times — sometimes to live abroad, and other times to go backpacking around the world. Traveling and encountering new cultures and people has always been a great passion of mine, but these days I strive to travel thoughtfully and mindfully, taking responsibility and environmental impact into account.

In the summer of 2020, my son and I moved from the heart of Helsinki to the peaceful countryside of Raasepori — and at the same time, I embarked on a challenging but extremely rewarding project: the renovation and restoration of my own 1950s post-war, wooden Finnish country house.

This home with a big heart was named SuVilla.
There’s been a lot to learn and get used to, and everyday life at SuVilla isn’t always straightforward—exclamations like “sh*t” or “fu*k” often fly through the air when things don’t go my way or according to plan.
But it’s precisely there — on the edge of incompleteness and learning — that something meaningful is born. I realize, time and again, that growth often happens exactly where nothing is finished yet.

Our little family also includes Pyry, a white West Highland White Terrier (Westie), as well as Lumi, a rescued Westie girl who joined our family in the summer of 2025 through the St. Petersburg Street Dogs Association (Pietarin Katukoirat ry.).

It’s truly empowering to fully enjoy the energy and bounty of the surrounding nature, to realize that you’re becoming more resilient and adapting to the conditions of rural life, and to embark on a journey of self-discovery and reflection on your values. Happiness is often found close at hand, in very simple things.

I love wool socks, candles, cooking, the sauna, a crackling fire, nature, and animals, as well as spending time with family and friends. At heart, I’m a city girl who loves nature; at soul, a bohemian “Indie girl”; an eternal optimist, a bubbly extrovert, and an adventurer who’s always craving something wild. I’m usually juggling a bunch of different projects and ideas with my hair tied back and a smile on my face; I’m inspired by nature, constantly excited about new things and learning new skills, and I unwind by doing yoga, meditating, reading, painting, or listening to music.

I’m a passionate DIY ( do-it-yourself ) enthusiast, a plant-based foodie, and a comfort-seeking free spirit who’s moved by aesthetics, enchantingly lovely scents (… oh, vanilla…), and life’s little—and big—wonders. For years, I’ve relied on natural cosmetics, and in my life and daily routine, I strive to act and make choices as responsibly as possible, guided by an eco-friendly lifestyle and holistic well-being.

If you were to ask my loved ones, they might say that I can sometimes be an extremely difficult—and even somewhat infuriating—person—you know the type: Little My, who stubbornly goes her own way and never backs down from her convictions, and a daydreamer floating in castles in the air, who doesn’t always know how to take the realities of life seriously (after all, I’m a Gemini by the zodiac, the zodiac’s eternal Peter Pan, and —like my son—a multifaceted ADHD type).
No matter what life throws my way, I’ve decided to walk boldly and confidently toward my dreams, believing in myself and not letting challenges or other people’s opinions get in the way.
I strongly believe that each of us can create the life of our dreams and live it the way we want—and that doesn’t take anything away from anyone else!

The SuVia.life website and the entire SuVia world are constantly evolving, growing, and expanding as my own journey unfolds—I warmly invite you to join me on this empowering journey, along which you may discover entirely new sides of yourself ♥. 

Let's enjoy life!

SMILE. SPARKLE. SHINE – With Love

suvi.sjoblom@suvia.life